July 11, 2016

Welcome to Europeana Creative Culture Jam! After a Welcome Note, our first keynote of the conference will provide us with some inspirational context on the importance of culture for Creative Industries. Afterwards, get a first impression of the Culture Jam exhibitors in the poster session.


  • 09:00-09:30

Welcome Note

Max Kaiser, Austrian National Library; Breandán Knowlton, Historypin / Shift

  • presentation Max Kaiser
  • 09:30-09:50
    Main Conference Space

Keynote: The Crypto Cosmic Culture Jam

Michael Edson, CLIR / Open Knowledge / Smithsonian

  • Europeana aspires to transform the way Europeans access and participate in culture, but what about the rest of the cosmos? In this talk, Michael Peter Edson explores the cost and consequences of jamming culture at a galactic scale.
  • presentation Michael Edson
  • 09:50-10:35
    Main Conference Space

Poster Madness

  • During our Poster Madness Session, each presenter has the opportunity to present his or her project in the style of an elevator pitch: Each poster is displayed on a screen for exactly one minute. After these 60 seconds of quickly and simply explaining and promoting your work and ideas, a gong will signal that the floor is to be given to the next presenter.
  • presentation Poster Madness
  • 10:35-10:50
    Main Conference Space

Culture Cam Exhibition Opens 10:50-18:00

Experience the interactive installation Culture Cam the first time in Vienna! The colors and patterns of your clothes activate searches through digitised collections. Culture Cam is developed by the Danish design sompany Spild af Tid in collaboration with AALTO University and the Austrian Institute of Technology as part of Europeana Creative.

  • 10:50-18:00
    Van Swieten Saal

Coffee Break, Exhibition Opens & Feedback Madness Starts, 10:50-11:20

  • Explore our exhibition space and use the opportunity to have a chat with the presenters and leave your feedback on different projects, while having a refreshing lunch break.
  • 10:50-11:20

Co-creation 11:20-12:50

The session kicks off with an introduction to Co-creation by our Master of Ceremonies, Breandán Knowlton. Have a project idea, but don’t know where to go from here? Join in our Europeana Creative Co-creation exercise with our Pilots, Challenge winners and Pre-Jam ambassadors ending in an audience driven Feedback Madness during lunch. All participants will receive feedback forms at registration. They will then have the opportunity to fill these out during the day and hand them in to members of the Europeana Creative Culture Jam staff, who will count the votes, so to speak. The winners will be announced and awarded at an Awards Ceremony taking place after the event.

About Co-creation and Feedback for Digital Projects

Breandán Knowlton, Historypin / Shift; Enric Senabre Hidalgo, Platoniq

  • presentation Enric Senabre Hidalgo
    Main Conference Space

Pilot Presentations

Jane Finnis, VanGo Yourself; Jiří Frank, The Secret Legacy; Paul Jongsma, Historiana; Lizzy Komen, Sound Connections; Sanna Marttila, Culture Cam; Sašo Zagoranski, Memory Match

Pre-Jam Ambassadors Presentations

  • The ambassadors of our Pre-Jams held in Barcelona, Helsinki, Bristol and Krakow present their results.
  • presentation ambassador Bristol
    presentation ambassador Barcelona
    presentation ambassador Helsinki
    presentation ambassadors Krakow
  • 12:05-12:30
  • Main Conference Space

Challenge Winners Presentations

Jennemie Stoelhorst, Buitenplaats mobiel; Silvija Aurylaite, Public Domain City; Vahur Puik, Timepatch

  • The winners of the Europeana Creative Challenges will give insights into their work
  • presentation Jennemie Stoelhorst
    presentation Silvija Aurylaite
    presentation Vahur Puik
  • 12:30-12:50
  • Main Conference Space

State Hall & Lunch 12:50-14:05

  • Visit our famous State Hall: Free entry for all participants with #CultJam15 badges. Use the breaks and visit one of Austria’s most impressing historic libraries!
  • 12:50-14:05
  • Aurum

Parallel Session: Business of Culture 14:05-15:35

One of the most difficult aspects of culture and creativity is the business side: How do we develop cultural entrepreneurship? What kind of skills are required for that? How do we attract investors to invest in promising ideas? And what role can crowdfunding play? These questions and more will be explored by expert speakers in our Business of Culture parallel session. At the end of the session, participants will have to opportunity to directly ask the speakers in an interactive Q&A.

Introduction to Business of Culture

Bernd Fesel, European Centre for Creative Economy

  • 14:05-14:10
  • Main Conference Space

Digital Crowd Heritage

Olivier Schulbaum, Platoniq / Goteo

  • Focusing on crowdfunding, Olivier Schulbaum will talk about how we are reinventing some social and cultural practices by necessity, desire and innovative ways of collaborating that require new ways of organizing economic means and creating Commons-oriented projects.
  • presentation Olivier Schulbaum
  • 14:10-14:30
  • Main Conference Space

Investing in Culture! , No I am not Joking!

Thierry Baujard, Peacefulfish

  • presentation Thierry Baujard
  • 14:30-14:50
  • Main Conference Space

How to Make an Impact Online – 5 Reasons to Set Your Content Free. With Examples!

Joris Pekel, Europeana Foundation

  • Joris Pekel will take a closer look at the different reasons why cultural institutions choose to make their digital collections available for free in the highest possible quality and – more importantly – the results from doing so.
  • presentation Joris Pekel
  • 14:50-15:10
  • Main Conference Space

Roundtable Discussion

Olivier Schulbaum, Platoniq; Joris Pekel, Europeana Foundation; Thierry Baujard, Peacefulfish Moderation: Bernd Fesel

  • 15:10-15:35
  • Main Conference Space

Parallel Session: Chef’s Tables 14:05-15:35

  • This session consists of six Chef’s tables. Each Chef’s table is led by one expert who will facilitate a discussion around one particular question that will take about 40 minutes. You are free to choose the table you would like to participate in, according to your own interest. After the first round of discussion we will rotate and you have the opportunity to participate in another discussion at another table.
    And here are our Chefs:Michael Edson, CLIR / Open Knowledge / Smithsonian
    Cultural Moonshot: What would a European cultural “moon shot” (big, transformational goal) look like? Who would it benefit? How big could it be?Mena Fombo, Knowle West Media Centre and Lorna Stokes, ENoLL
    Living Labs: How can Living Labs be used as a playground for culture and creativity?Paul Keller, Kennisland and Maarten Zeinstra, Kennisland
    Lawful Re-use: Is the lawful re-use of high quality data from Europeana possible?Ingrid Meijer, Etsy
    Etsy and Museums: How can platforms like Etsy help connect makers with the museum community and the museum community with makers.James Morley, Europeana Foundation
    Europeana Labs: How can we build for Europeana Labs a vibrant, supportive re-use community, engaging audiences, sharing ideas and skills, and building collaborations?Ben O’Steen, British Library and Merete Sanderhoff, Statens Museum for Kunst in Copenhagen
    Using external platforms to increase impact: How do external platforms (Flickr, YouTube, Wikipedia etc.) increase the cultural impact of cultural heritage institutions more than they do themselves? Can we benefit from this?

  • 14:05-15:35
  • Workshop Space

Coffee Break 15:35-16:05

  • 15:35-16:05
  • Foyer


Parallel Session: Content, Technology, IPR 16:05-17:25

Listen to inspirational speakers from the cultural heritage and creative sectors and find out how digital culture can fuel the Creative Industries. What kind of material do creatives need? What technical standards have been developed that make it easier to re-use digital heritage? What kind of licensing is needed and what kind of technical interfaces are most appropriate?

Europeana Publishing Framework: Strategy and Policy

Harry Verwayen Europeana Foundation; Paul Keller, Kennisland

  • Publishing your data for different audiences is not an easy thing… During this presentation we will present the framework we have developed that makes it easier to decide how to make your content available for different purposes.
  • presentation Harry Verwayen
  • 16:05-16:25
  • Main Conference Space

Know Your Content: Supporting Europeana Publishing Framework with Information on Content Quality

Pavel Kats, Europeana Foundation

  • In this talk we’ll look at the new layer introduced by Europeana to support the Europeana Publishing Framework and how that will help those who re-use Europeana data.
  • presentation Pavel Kats
  • 16:25-16:35
  • Main Conference Space An IIIF Image Embedding Service based on Europeana

Maarten Zeinstra, Kennisland; Tessa Askamp, Kennisland

  • is an easy way to embed a zoomable viewer of high resolution images that have been shared on This enables creative users to display Europe’s cultural heritage content in a uniform way, with proper attribution to the creator and heritage institution
  • 16:35-16:45
  • Main Conference Space

Burning Man at the British Library and other Stories

Ben O’Steen, British Library

  • British Library Labs experiments in order to map out what ‘access to data’ means to researchers and artists. We take new and novel approaches to make the Library’s openly licenced works more fit for reuse and we have been able to share them with a far wider range of people than we have ever done before. The talk will focus on what we’ve done to open up the digitised book collection, our work with Flickr and what led to the Burning Man festival coming to the British Library.
  • presentation Ben O’Steen
  • 16:45-17:05
  • Main Conference Space

Set Art Free!

Merete Sanderhoff, Statens Museum for Kunst in Copenhagen

  • Following the release of 25,000 images of artworks in the public domain, the national gallery of Denmark (SMK) partnered with Europeana Creative to stage the event SMK Friday Set art free! showing how our collections can be re-used creatively when they are set free.
  • presentation Merete Sanderhoff
  • 17:05-17:25
  • Main Conference Space

Parallel Session: Co-Creation Workshop 16:05-17:25

  • The aim of the Co-creation workshop, led by Enric Senabre Hidalgo from Platoniq, is to generate new and exciting ideas on how to re-use Europeana content. We will collectively explore different possibilities for building projects and initiatives in connection to the Commons focusing on open tools, data and contents. At the workshop, participants have the opportunity to generate new scenarios, learn and discuss different open approaches and prototype solutions based on their own goals, background and needs. Based on examples from Europeana Creative, the Co-creation workshop will be a hands-on session covering general aspects of such techniques as well as perspectives from the participants.
  • 16:05-17:25
  • Workshop Space

Screening of “One Night in Hell” 17:25-18:00

Diableries Brought to Life: A Case Study in Reuse of European Cultural Heritage

Paul Laikin, Head of Unanico Group and Denis Pellerin, Curator of Dr. Brian May’s photographic collection

  • 17:25-18:00
  • Main Conference Space

Awards Ceremony Feedback Madness Winners and Conference Reception 20:00-???

  • Celebrate the winners of Feedback Madness while relaxing in one of Vienna’s hottest event locations. Enjoy a pint of locally brewed beer while listening to live music from our local DJs “Grätzlsound” on the very spot where this year’s Eurovision Song Contest participants chilled out. Find out more here!
  • 20:00 onwards
  • Ottakringer Brewery